What this is
Gala for hospitality
Six people, eight o'clock, Friday, and one of them cannot eat gluten.
What already happened
A table of six went somewhere else because that somewhere else had written down what its kitchen can do without gluten.
Chapters one to six
- Findability Whether a stranger can tell what you sell and what it costs.
- Qualifiability Whether they can work out that you can take them.
- Bookability Whether they can actually get in, without you.
- Predictability Whether they know what happens once they say yes.
- Visibility Whether they can see the work while it is happening.
- Automability Whether the job moves on without somebody remembering.
You can be that one
You can be that place. Not with a new website. With your menu as text and one honest paragraph about substitutions.
You ought to tonight, because Friday's bookings are being decided now, by people who will never ring to ask.
Chapters seven to twelve
- Memory Whether you hold what you already know about them.
- Continuity Whether the next visit starts where the last one ended.
- Reachability Whether you come back to them at the right moment.
- Countability Whether every job is recorded the same way.
- Answerability Whether you can ask your own business a question.
- Learnability Whether the business gets better from its own record.
Counted, not claimed
0 of the twelve read off a published page · 4 in your own voice · 2221 words
What the course asks you
What is on the menu and what does it cost — can I see that before I get there?
Chapter one of twelve. Each one ends with an answer written down, in your own words.
The course
$99
The 30-day course