What this is
Gala for law firms
Somebody who has been meaning to write a will for four years finally asks an assistant what a straightforward one costs and who near them does them.
What already happened
Somebody asked, an assistant named one firm, and the deciding fact was a fixed fee published on a page.
Chapters one to six
- Findability Whether a stranger can tell what you sell and what it costs.
- Qualifiability Whether they can work out that you can take them.
- Bookability Whether they can actually get in, without you.
- Predictability Whether they know what happens once they say yes.
- Visibility Whether they can see the work while it is happening.
- Automability Whether the job moves on without somebody remembering.
You can be that one
You can be that firm. Not by writing a brochure. By publishing one fixed figure and the list of what falls outside it.
You ought to this week, because the person who has procrastinated for four years decided tonight, and that resolve has a short half-life.
Chapters seven to twelve
- Memory Whether you hold what you already know about them.
- Continuity Whether the next visit starts where the last one ended.
- Reachability Whether you come back to them at the right moment.
- Countability Whether every job is recorded the same way.
- Answerability Whether you can ask your own business a question.
- Learnability Whether the business gets better from its own record.
Counted, not claimed
0 of the twelve read off a published page · 4 in your own voice · 2250 words
What the course asks you
What does a straightforward will cost, fixed, and what is not in that price?
Chapter one of twelve. Each one ends with an answer written down, in your own words.
The course
$99
The 30-day course