Gala

Gala

physical therapy

What this is

Gala for your physical therapy practice

A patient in pain asks an assistant on their phone which clinic near them can see them this week, and the assistant answers with one name.

What already happened

One clinic got the referral because its page said what a session costs and how long it lasts.

Chapters one to six

1. Findability Whether a stranger can tell what you sell and what it costs.
2. Qualifiability Whether they can work out that you can take them.
3. Bookability Whether they can actually get in, without you.
4. Predictability Whether they know what happens once they say yes.
5. Visibility Whether they can see the work while it is happening.
6. Automability Whether the job moves on without somebody remembering.

You can be that one

You can be that clinic. Not by rebuilding a website. By writing down the self-pay rate you quote on the phone eleven times a week.

You ought to tonight, because a patient with a flared shoulder is asking right now, and the answer is being assembled out of whatever sentences happen to already be published.

Chapters seven to twelve

7. Memory Whether you hold what you already know about them.
8. Continuity Whether the next visit starts where the last one ended.
9. Reachability Whether you come back to them at the right moment.
10. Countability Whether every job is recorded the same way.
11. Answerability Whether you can ask your own business a question.
12. Learnability Whether the business gets better from its own record.

Counted, not claimed

9 of the twelve read off a published page · 3 in your own voice · 2370 words

What the course asks you

What are my out-of-pocket costs?

Chapter one of twelve. Each one ends with an answer written down, in your own words.

The course

$99

The 90-day course