You don’t buy a Gala. You qualify for one.
The thing you qualify with is twelve answers about your own business — about a topic’s worth each, written in your own words. Not a fee, not a form, not a call with us. You already know all twelve; they are simply not written anywhere a machine can read them, and that is the only thing standing between your work and the customer who just asked for it.
- Somebody asked an assistant for a business like yours last week, and it came back with one name. It wasn’t you. Not because your work is worse — because there was nothing of yours for it to read.
- You can be the one it names. It is called agentification, which means getting the plain facts of your business into a form the machines your customers now ask can actually read. The facts are already yours.
- You ought to do it now, and the first answer takes an evening. Twelve questions, one at a time, in the order a customer meets them.
What you bring
One topic’s worth for each of the twelve below. A few hundred words, or the page you already wrote, or a voice note you talk through — the form does not matter and the handwriting does not matter. What matters is that it is yours and that it is true today.
We will not write them for you. A business answered on its behalf is our words in your voice, and the one thing a buyer can always check is whether you actually said it. You walk them yourself, which is also why nobody has to wait for us.
The twelve
They are in the order a customer meets them: finding you, working out that you can take them, getting in, and everything that happens after yes.
- FindabilityWhether a stranger can tell what you sell and what it costs.
- QualifiabilityWhether they can work out that you can take them.
- BookabilityWhether they can actually get in, without you.
- PredictabilityWhether they know what happens once they say yes.
- VisibilityWhether they can see the work while it is happening.
- AutomabilityWhether the job moves on without somebody remembering.
- MemoryWhether you hold what you already know about them.
- ContinuityWhether the next visit starts where the last one ended.
- ReachabilityWhether you come back to them at the right moment.
- CountabilityWhether every job is recorded the same way.
- AnswerabilityWhether you can ask your own business a question.
- LearnabilityWhether the business gets better from its own record.
What you get for it
Your Gala stage — nine canvases a visitor and an assistant both arrive at, built on the twelve answers rather than on a template. The store you already run stays yours: Gala for your Instagram store, Gala for your Etsy, Gala for whatever you sell on today. Nothing gets replaced and nothing gets redesigned.
Behind it is your Gala backstage, where you answer, change your mind, and answer again.
Twelve answers, and we don’t do that is an answer. If there is no way to book you and there never will be, say so — a customer can act on that, and your stage will say it plainly. What your stage will never do is leave a question out quietly. A page that hides what a business won’t say is working for the business against the person trying to buy, and it is exactly why an assistant can trust the ones that do say.
It is good for a year
Then the twelve are asked again. Prices move, lead times move, what you offer in March is not what you offer in November — so an answer from last year is not an answer, it is a record of one. A qualification that never expired would be a claim about your business as it was.
Refreshing is not re-answering. Most of the twelve will still be true, and the ones that have moved are the ones you most wanted a customer to have right.
Who is on the other end
Your customer is not reading a search results page any more. They are asking a steward — and by steward we mean ChatGPT, Claude, Google Gemini, Grok, or whichever assistant they have decided should help run their life. It answers out of what it can read. Twelve answers is what makes you readable.